Spider-Weaver

Creating an Original Marvel Hero

Project Overview

Role: Narrative Designer / Game Designer

Project: Original Marvel Character Creation and Event Campaign

Responsibilities:

  • Character conception and narrative development

  • Pitch creation and stakeholder alignment

  • Event ownership and implementation

  • Narrative design and dialogue writing

  • Cross-functional collaboration

  • Character authenticity and cultural research

The Challenge

In celebration of Spider-Man’s 60th Anniversary, Marvel approached the team with an opportunity to create a new and original Spider-Verse character, but the challenge wasn’t simply to create another Spider-Hero.

The character needed to:

  • Feel authentic within the Marvel Universe

  • Bring something new to the Spider-Verse

  • Support gameplay needs and a major character release

  • Sustain an event campaign capable of introducing the character to players

My goal was to create a hero whose identity, powers, and story were inseparable from the culture that inspired me.

Promotional action image for Marvel Strike Force's original character, Spider-Weaver.

Inspiration

Growing up in inner-city Los Angeles, I spent a great deal of time around an older Navajo gentleman who frequently shared stories about his life, his people, and the traditions that shaped him. One lesson stayed with me: Stories are woven. They carry identity, responsibility, and connection across generations. That philosophy became the foundation for Spider-Weaver.

Rather than creating a character whose powers happened to reference weaving, I wanted to create someone whose worldview, motivations, abilities, and visual identity all emerged from the same cultural foundation.

My Contributions

Character Creation

I originated the character concept and developed the initial narrative vision. To communicate the concept internally, I created a pitch deck that included:

  • Character backstory

  • Narrative themes

  • Visual references

  • Cultural inspiration

  • Gameplay opportunities

  • Event integration possibilities

After internal approval, I owned the creation of the pitch deck presented to Marvel.

Authenticity Through Collaboration

One of my primary goals was to make sure that Spider-Weaver felt authentic rather than superficial. To achieve this, I worked closely with:

  • Art

  • Combat Design

  • Product

  • External cultural consultant

Together, we evaluated every aspect of the character through both narrative and gameplay lenses. Questions we explored included:

  • How would this character move?

  • What would her powers look like?

  • How would her culture influence her decisions?

  • How could her visual design communicate her identity?

  • How could gameplay reinforce her narrative role?

Narrative Design Through Gameplay

One of our most interesting challenges was to translate these narrative ideas into gameplay systems. Spider-Weaver lives in the deserts of the American Southwest. Traditional Spider-Man-style web-slinging didn’t feel appropriate for that environment. Instead, we explored movement and combat inspirations rooted in desert-dwelling spiders. This approach helped create a character whose gameplay identity felt distinct from existing Spider-Verse heroes while remaining grounded in her story.

Similarly, her powers were designed around her connection to the Web of Life and Destiny. Rather than functioning as a purely offensive character, her abilities focused on protecting and guiding Spider-People throughout the multiverse, reinforcing her role as a guardian and caretaker.

My goal throughout development was to ensure that gameplay, narrative, visual design, and character identity all supported one another.

Event Ownership

Following successful narrative contributions on previous content, I was given ownership of Spider-Weaver’s launch event. This included:

  • Story outline creation

  • Dialogue writing

  • Mission narrative design

  • UI text creation

  • Enemy encounter creation

  • Character storytelling implementation

  • Collaboration with Art, Localization, and Quality Assurance

  • Content release support

Narrative Goals

This event needed to:

  • Introduce players to a brand new Marvel hero

  • Establish her place within the Spider-Verse

  • Support Spider-Man’s 60th Anniversary celebration

  • Remain authentic to existing Marvel character voices

  • Encourage player investment in the character’s future story

Outcome

Spider-Weaver successfully launched as one of MARVEL Strike Force’s original characters and became a major part of the game’s evolving narrative. Beyond the character herself, this project demonstrated my ability to:

  • Develop original IP within an established franchise

  • Build narrative concepts from pitch through release

  • Align narrative goals with gameplay design

  • Collaborate across disciplines

  • Balance authenticity, player experience, and production constraints

  • Deliver live-service narrative content at scale

Reflection

Spider-Weaver remains one of the most meaningful projects of my career because it required far more than writing. The project challenged me to think as a narrative designer, game designer, collaborator, and advocate for authentic representation. Most importantly, it reinforced a lesson that continues to guide my work today:

Strong narrative design happens when story, gameplay, art, and player experience are woven together into a single cohesive vision.

Promotional teaser image for Spider-Weaver in which she's shrouded in darkness.